OKTOBERFEST VERMONT

Oktoberfest Vermont returns in September of 2021.  Photo courtesy of OktoberfestVermont.com.

During the COVID-19 pandemic, if you looked at virus spread, vaccination rates, demographics, and sentiment, Florida would likely be the last place you would have wanted to attend a live event. 

It still is.

The Return to Live: Recovery Index considers those factors when assigning a grade between 1 to 10 to each state regarding attending live events.

And while the Sunshine state garnered the lowest score of 1.0, Vermont came out on top, tallying a 9.5 rating for the state and a 10.0 for Chittenden County. 

RETURN TO LIVE RECOVERY INDEX

The index launched on June 9 reported an overall score for the country of 4.78. It was created by Jack Morton, a global brand agency specializing in events and sponsorships. 

Relying on data from sources including Google, CDC, Nielsen, and the New York Times, the goal is to determine "when conditions have improved enough for consumers and brands to feel comfortable with social closeness and re-engaging in in-person experiences, says their press release. 

The index could help brands and businesses to determine if they are comfortable returning to event sponsorship.  

"The goal with this dashboard is to arm brands with the data to make informed decisions because numbers can sometimes tell a different story than feet on the ground," said the release.

Events are at the heart of Vermont in the summertime. Hosts, sponsors, and attendees are likely breathing a sigh of relief as their events approach.