The Vermont Department of Liquor and Lottery announced its commitment as a participant in the 2022 Gift Responsibly Campaign, joining more than 100 lotteries and community organizations to raise awareness about the risks of buying lottery tickets for children.
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Their tactic? Scratch off tickets featuring puppies and cats and other themes kids love.
According to the Department's press release:
Research shows that the earlier a person's participation or even exposure to gambling is in childhood, the more likely they are to develop a gambling problem later in life. Gambling exposure during childhood is often through some kind of lottery product given by an adult who is likely unaware of the associated risks.
What child could possibly want an adorable pup with goggles that could instantly pay her up to $2,500?
"This campaign is important to the Department because we want to ensure that Vermont's responsible gaming environment includes awareness of our youth." said spokesperson Andrew Collier.
"As a father, I continue to educate myself to ensure that I'm also doing my part."
It might be time for a new teacher.
"We applaud The Department of Liquor and Lottery's commitment to raising awareness about risks of youth gambling through the Gift Responsibly Campaign," said Keith Whyte, NCPG Executive Director.
"Our message is a simple one: lottery tickets are never appropriate gifts for children."
Except for the Cozy Cash ticket, it's too precious.