STOWE GONDOLA WITH DOLLAR SIGN S

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The owners of some of Vermont's major ski areas have raised their weekend and peak day tickets again this year, despite reporting hundreds of millions of dollars in profit last season.  

Substantial savings are available for season pass holders, especially those with a flexible enough schedule to ski weekdays, avoiding longer lift lines.  

For the coming season, Sugarbush raised their day ticket price from $162.94 to $185.20, a 14% increase. This follows a 22% increase from the 2019-2020 season when a Sugarbush ticket went for $134.  

Sugarbush was purchased by the Alterra Mountain Company, the owner of 15 resort destinations, including Aspen and Snowmass.   

Stowe Ski Resort has raised its peak day ticket price by 40% since it was purchased by Vail Resorts, increasing from $124 to $173,84 for the upcoming season. 

Killington has raised its top daily lift tickets by 60% over the same period as Stowe and will be sold for $184.14 when they open this year. 

SKI AREA TICKET PRICES TABLE

2021-2022 Vermont Ski Resort Peak Day Lift Ticket Prices.  Data provided by New England Ski History.

Meanwhile, the country's median household income has risen 4.5% between 2017 and 2020 and fell in 2020 from 2019 by about $2,000 annually.

Skiers know that the lift tickets are only part of the equation. Food, lodging, travel expenses, equipment rentals, or purchases also figure into to equation.

Unofficial Networks reporter Matt Lorelli notes that most people only ski once or twice per season, suggesting that skiing may soon become unaffordable for them.

Meanwhile, smaller Vermont ski resorts look particularly inviting as the giants grow their revenues and their competitors offer more reasonable ticket prices and likely smaller crowds and lift lines.  

Depending on where prices go in the future, ski resorts may have to try new slogans, like, "skiing is the new yachting."