Ben and Jerry's last social media post took place on May 18, in the midst of the latest violent fighting in Gaza between Israel and Hamas.  

Pro-Palestinian activists were swarming the social media comments sections of Ben & Jerry’s to demand the company boycott Israel. 

In response, Ben & Jerry’s appears to have indeed entered a boycott — of social media itself. 

The international ice cream brand with hundreds of millions of dollars in annual sales typically posts to its Twitter, Instagram or Facebook pages daily, including about the many progressive social causes that the company supports. But Ben & Jerry’s fell silent on May 18 amid the  deadly exchange of fire between Israel and Hamas in Gaza that also played out intensely on social media.

Those who waged a social media campaign against Ben & Jerry’s because of its affiliated factory in Israel and the availability of its products in Israeli settlements are taking credit for the silence.

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