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As of August 2021, Darn Tough has donated the equivalent of 871,635 meals to the Vermont Foodbank on its way to one million soon enough. In addition, the Vermont company is known for sponsoring community events like the Labor Day Parade in Northfield.
Vermonters don't just like Darn Tough the company; they love their socks too and look forward in particular to the annual sock sale in November. But for the second year in a row, Darn Tough has put a hold on the popular event.
"In the best interest of our employees and customers, we have made the difficult decision to cancel this year's sale," a Darn Tough spokesperson told Compass Vermont in an email.
"We know that this 40-year tradition will be missed by many in 2021, including all of us here in Northfield. We hope you will be able to join us in November 2022!"
Another spokesperson reached by phone said, "we miss the sales; we enjoy them as much as the customers."
Unfortunately, the recently-debuted pumpkin-spiced themed socks featured in this story will have to be purchased online or in a store at retails prices. Darn. That is tough.